Color Theory 101
Colors can create emotion, set a mood, or make a statement. Ideas over how to use color is called color theory.
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It begins with your three primary colors- red, yellow, and blue. Some say these three colors along with black and white are all you need for an entire palette.
Each primary color has a warm shade and a cool shade. Warm colors represent things like fire. Cool colors represent things like water. How can you make a warm color like red, a cool color? It's not scientific but the color wheel is split into two sides, warm and cool. Look to where the color falls on the color wheel, is it leaning towards the cooler side or warmer side? A lot of it comes down to sight and perspective.
The only true way to tell if the color you are choosing is warm or cool is to play with it and test it for yourself.
When you mix a primary color with its closest secondary color you will create a tertiary color. There are six tertiary colors in total.
Yellow & orange = yellow orange
Red & orange = red orange
Red & violet = red violet
Blue & violet = blue violet
Blue & green = blue green
Yellow & green= yellow green
These twelve colors are what make up the color wheel. From here you can mix various color schemes which we'll look at net week.