I was SURE that there was this project somehwere on this site, but when I seached for it, I couldn't find it..
Well, in any case, be assured, I'm not a CREATIVE GENIUS at all, not my idea, just my product. :D
My tape measure was paper [or some kind of weird fiber... but it was fragile enough] so I put a coat of packing tape over it, and then a few extra coats on the end where I hooked in the chain to make it more durable...
and there ya go.