If you've ever wanted to earn a living from your crafting, The Handmade Marketplace by Kari Chapin will teach you how to sell your crafts locally, globally and online.
Providing an insight into the world of crafters who have already made a success at selling their designs, the book will teach you everything you need to know about getting started with your business, marketing, starting and running an engaging blog to give your brand identity, advertising, publicity and most importantly of all, selling your products.
A sensible purchase for anyone even considering stepping in to the world of business, learn how to turn your passion in to a career.
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.
First, determine the right price for every item — not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.
Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.
For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.
Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.