If you've ever toyed with the idea of starting your own creative business, or pondered trying to sell your handy crafts, then Meg Mateo Ilasco's latest book, Craft, Inc will explain everything you ever needed to know for making it a reality.
Designed for the absolute business beginner, the book holds your hand through intimidating subjects such as production, marketing and publicity, while helping you focus your ideas and discover what your real talent is. One of the nice touches of the book are interviews with artists and crafters who have already made it about how they got where they are today.
Combining common sense with business know-how, the book aims to calm your fears and give you the needed push for taking the plunge with your creative hobby.
Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.