selling jewellery: SHOP HELP!!!
I've set up a shop on folksy:
its been running for a month and my prices are low, but no one is buying anything, or even looking! I even post to the USA where most customers probablly are. I'm only 15 so I don't really have much selling experience. Please help??
Please look at my shop and suggest something??
your stuff is cute but you're catering to only a small percentage of people. Not many people are going to want to wear little cake rings. Try expanding to something that more people would wear and less niche stuff.
Hey I checked out your shop to see if I could help you out. I know how you feel, I have a shop on etsy.com and I haven't had too many sales on it yet either. But as far as your shop goes heres what I can think of
*Make sure you use as many item keywords as you can like with your necklaces you could add in keywords like childens, summer, spring. That really helped me getting a ton more views to my items.
*Better descriptions of items. I'm still figuring this out myself, lol. But I always notice when I'm shopping online I love when they tell me where they got the insipration for the item and a little blurb about it.
*More items in your shop mean a greater chance of someone finding your site, and staying to look around. For example they might be looking for necklaces and go to your site, but they'll probally look at your other tings and maybe decided they love your rings!
*Social Networking, I have had way more sales though my face book than my etsy.com store! Idk if your site charges you per item to post but etsy.com does. So things that maybe I'm testing out or want to see if people like.I post them onto my Facebook first and I get my family/Friends to repost the link.
*Coupons are awesome! If your site offers coupons make totally try them out! People love a good sale! Or if you use paypal you can give them discounts that way.
*Business cards are great for passing along your info. People I've giving my jewelry to for gifts, like my friends and family I always send them a few. Because someone is always going to ask where they got that sweet new necklace from! Also when you do sale an item stick two or three in the package.
*Thank you's go along way. I always write a thank you note on the recipt or on a cute note card that goes along with each item. When someone makes a large purchase I even through in a little something extra. For example my friend in georgia just bought a necklace and earring set that was over $45. So to say thanks I through in a ring that matched the set and didnt take to long to make. I didnt tell her about it and she was so thrilled!
*When in doubt check out someone else shop. Search for items like the ones your selling. Find a seller who has way more sales than you and see if you can find things that they have done to their shop that you like/dont have yet. Like descriptions/photos/coupons/sales/incentives.
I know its a long message but hopefully it will help!
thats relly helpful, thanks alot!
what is the address to see your shop? i'd love to see it ^0^
I just found your shop address on a different board- i love the neon button bracelet, its so colourful and cool!
Awesome! I'm glad it helped a bit. Also I forgot to say that etsy.com has an awesome newletter that goes out like 2x a week about how to spruce up your shop or new trends stuff like that for sellers. I know you dont have a shop there but I bet you could just open an account (its free) and then sign up for the newsletter!
Your stuff is really cute! But if someone's going to pay for postage, especially abroad, they will want more than one item so put a few more up.
The other thing that works is having some cheap, one-sided business cards made up with a couple of pics of your items and your web address. You can leave these in shops/ cafes so people can order them and if any of your friends or family wear your stuff and people compliment them, they can give them one.
To be honest, I'd look into doing craft fairs once you have some more items. I sell tons of stuff at stalls, but not very much online.
Hope it goes well ^^
Oops - just noticed the post above gave the same advice but more of it and better ^^ Being inventive with key words is great advice. Like for the little plates I'd put in china, doll, alice in wonderland, mad hatter, tea party, lolita, victorian, victoriana etc as well as people who like these themes might like your rings.
Maybe you need to take new pictures. Using a more playful background drop would add some zazz to your pictures and probably make the items themselves more desirable. Lighting plays a huge roll, as well. If the lighting is too dim or there are hot spots and cold spots in your pictures, it can take focus off of the item you're trying to sell.
I love the balloon necklaces
Your shop is a bit... dull? Like everyone above has said, play with lighting, and the background, maybe add a thin border? you could also adjust the colour in photoshop, to brighten the image, but not enough so that the colours are misleading.
Add some more items when you get time, and advertise. People wont know about it, unless you tell them.
The problem with making and selling crafts is that very few people want to buy. Few people make much money. You need to do a bit of research and find out exactly how the successful ones have become successful.
I personally think that, because your items are so unique, you need to upmarket them. If you sell cheap, people will think they are cheap items, not worth much to them. People want to feel good and you need to describe your pieces as something that will make your buyer a very special person
Your items are best sold as gift items. if someone is buying a gift, they want to feel they are buying something really special, and part of that "special" is that it didn't come cheap.
Describe your items as a luxury item - remember, your buyers are interested in themselves and they want to feel good. Your jewellery pieces are designer pieces - let them know that. If you were buying a pair of shoes for someone dear to you and you had the money - which would you choose, a pair of Choos or a copy of choos made by Primark?
You see there are 2 ways to make money - mass produce and sell cheap (are you capable of making these items in their thousands?) or make a few rare items which can be sold at a good price BECAUSE they are rare.
Do some more research and find retailers who sell to the rich - send them some samples. It could time some time and a lot of self belief, but it is possible to make a name for yourself.
Sell your items together with a a certificate which shows their authenticity as a one off unique and very special luxury item.
Ask yourself how much you want to make per hour. If you want to make £20 per hour and an item costs you £2 and 3 hours to make then its price should be £62 or better, £61.97. Although at that price you must make sure that the items are built to last and won't fall apart at the first wearing.
Some very closeup photos would also look a lot better.
It's going to be a hard slog, but don't give up.
If you don't make it at making things, remember this also. During the famous gold rush in America, it wasn't the people who panned for gold that made the money, it was the people selling the equipment to do the panning. So it is with crafts. Masses of people are trying to make it as a crafter, but the few making the real money are those selling the tools and materials to these masses - you could look into doing that instead one day
I've got a shop on Folksy too so I've added you as a favourite shop. They are lovely things you have in your shop. My only recommendation would be to make a lot more stuff - the more stuff you have in your window the more chance you have of getting noticed. Also go to the forums - Folksy has such a lovely community spirit and people are really generous with their advice. Also you can post pics of your stuff in various themed threads, which increases the views to your shop.
I'd also get in on using social media too. Get a presence on facebook, twitter and flickr. Folksy has a good widget you can add to your facebook page which allows facebook fans to view your shop window.
Your items are very cute. The one thing I will add on to what was already said is that the flash on your camera really dulls or washes out the color in your items. People want to see the detail and color of the item they are buying. So try going outside and turning the flash off to get some natural lighting. And use that macro (flower icon) lens with close-ups. Do try for different backgrounds. Something as simple as scrapbook paper from the craft store could work wonders. Also promote yourself as much as possible. Wear your stuff to school and have some business cards with you at all times to pass out if someone seems interested. See if your parents are willing to take some cards to work with them and give them out to friends or see if their friends have young people in their lives who they could give the cards too. Your stuff is more for a younger market, which is good because they tend to spend the most. You just need to get out there where they are and promote to them. Join some teen forums and get friendly with people there. Join other craft forums and get friendly with people there as well. Good luck in your venture and don't give up. Slow and steady wins the race, and opening a shop, especially a jewelry shop, takes time. You might want to brainstorm some other items you are interested in selling as well because a lot of craft areas are saturated with crafters so its going to be hard to stand out, but if you have other things in your shop as well that are more unique when people come to look at them they will also see your other stuff and may buy that as well. It can be tricky, but you can do it! Good luck!
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