9 Web Design Predictions For The Year 2018
Web design is a versatile industry that keeps changing with the time. So being a professional in this industry means you constantly have to look for better ways to improve your skills and be good in your profession. In the previous year, we saw a transformation in the design industry with mobile traffic superseding the desktop users since more people are using mobile devices to browse internet than the desktop users. This paradigm shift in browsing trend has caused a major change in the online business industry as more website owners are migrating to mobile-friendly design.
But this is not the only change that will influence the next year and there are more trends that are likely to gain traction in 2018. Here they are:
1. The Use Of Grid Layout Will Be More Prevalent
The use of grid layout is now at full throttle. Taking into consideration its significant role in the responsive design, it has now become a rule for online businesses who want to create mobile-friendly websites. A grid layout makes navigation ever more convenient and easier for mobile users as it sets the scrolling according to the size of the screen.
What makes this design even more special is the use of asymmetrical elements in the design which makes it aesthetic to the eyes. As more people are migrating to mobile devices, we can expect that this design is going to influence the design industry even in the year 2018.
2. The Use Of Animation Will Be On A Rise
Animations breathe life to your website. Integrating animations on your website not only helps the users interact with your website, it also makes the navigation even more convenient. Whether it is the moving text or a description of a link that pops up as a result of mouseover effect, it is all fun for the users to interact with your website and scan the important information.
However, there is a downside to this aspect of web design. Using too many animations can seriously slow down the loading time of your website. So it is important to embed them in moderation. Nonetheless, animations are going to be the major feature of the web design in 2018.
3. The Will Be More Variety In Typography
Typography animates the words and gives them a unique voice. The running year witnessed the arrival of myriads of typefaces. The most notable among is the launch of ‘Variable Fonts’. In 2016, Adobe rolled out the ‘Variable Fonts’ in collaboration with Google and Microsoft. It is an extension of the OpenType and offers more choices to the web designers in terms of style, width, and weight.
The emerging trend of large letters was another happening trend in the current year and it is being used with a concoction of Serif and Sans Serif. The large letters are popular for their readability as they give a sharp and clean look. The year 2018 will see a rise in the use of large fonts and they will continue to grace the headers of the websites.
4. Bright Colors Will Be Pervasive
The year 2017 saw a resurgence of the bright colors. Known for their intensity and energy, bright colors can invoke emotions and create the right effects in minds of the users. The good thing about bright colors is that they look equally good on flat design and material design.
The availability of high-resolution screens has paved way for web designers to use more bright colors. This trend will continue to create to influence the web design industry even in the coming year and they will rule as the leading color in website design.
5. Videos Will Be More Common
A video is known as effective communication tool and it has a tendency to engage the users. Using videos in the web design makes it easier to convey your story and create a brand image. A video can easily be integrated into the design with your choice of colors, and layout.
You can even time-lock a video and set a loop to make it possible for the users to watch it again and again without clicking the play button. The efficacy of videos compelled more website owners to embed this content as a design element and the next year will see an increase in the use of videos in web design.
6. There Will Be More Inclusion Of Geometrical Shapes And Icons
The use of geometric shapes and icons were in vogue in web design as they accentuate the beauty of design and direct the attention of the users to the different sections in a website. However, it needs professional precision to create a design that ensures the balance between aesthetic and functionality.
The key is to use the embellishments only where they are required. Too much of them will likely turn off the users and create a negative impact on the user experience. The element of the geometrical shapes and icons in websites are likely to grow in the next year as well.
7. Photo Content Will Continue To Grow
Photos are effective visual medium to communicate information. They not only capture attention of the viewers but also convey the information faster than the text. Online stores particularly use photos to showcase the features of their products and incite the interest of the potential customers.
The growing popularity of photos in ecommerce websites reinforce that they will continue to be a major feature of websites in 2018.
8. The Uptrend Of Illustrations Will Continue To Increase
Illustrations are ubiquitous in web design. They add a fun element to your website design and make it look more contemporary to the visitors. Primarily, the illustrations are used to demonstrate features of a product but they can be used for other purposes as well.
For example, you can use illustrations when you want to explain a process or share any information with the audience. Those simple sketches look appealing to the eyes and invoke curiosity in the visitors to know about your product. The growing use of illustration is a sign that its use will get bigger in the coming year.
9. Parallax Scrolling Will Continue To Get Bigger And Better
Parallax scrolling is now a common feature in web design. It is a web design technique that streamlines the navigation process of a website. Linking the page is one of the common ways web designers use parallax scrolling to facilitate the navigation.
The ease of scrolling has made this technique one of the common design elements in a website. The year 2018 is going to see more websites based on this technique.
Web design is a volatile field. The trends in this profession keep changing with each passing year. This article rounds up the most common web design trends that you are going to witness in the year 2018. Hope you find this article informative and helpful. Wish you best of luck for the New Year!
Anna Marsh is a Pro Web Design and a Blogging Expert. Apart from working as a web designer, you can also approach her to buy essay online. In her articles, she shares insightful tips and techniques about graphic design, web design, blogging, online business, and online marketing. You can reach her via Google Plus, Facebook, and Twitter.
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