Seonaid from Beauty & Baggage

Outfit details:

Tartan scarf - H&M
High-waist black jeans - H&M
White t-shirt - H&M
Small bag - H&M
Chain bracelet - H&M
Jacket - French Connection
Heels - New Look

DIY Statement Lip

Recreate the look with Seonaid's Statement Lip make-up tutorial:

How would you describe your style?

Ever changing. I like basic, classic pieces in navy, white and black, but I also like splashes of colour. I am also frequently enchanted by glitter, sequins and studs.

What's your favourite piece in your wardrobe?

I have a couple of pieces I really love,mostly for sentimental reasons; my Issey Miyake Pleats Please coral minidress, that I wore to my mum's wedding; my white and blue sealife print Zara silk summer dress. I also love my practical, well-made basics - white t-shirts, skinny jeans, little black dresses.

Who are your style icons?

Julia Sarr-Samois. She is so effortlessly cool, without looking to try hard. She really knows how to dress up the simplest seeming of outfits, and knows how to wear colour well.

Do you have any favourite designers?

Alexander Wang, Mary Katrantzou, Elie Saab.

Where are your favourite places to shop for new clothes clothes?

H&M for basics, Zara for classics, Whistles, Cos, sometimes Topshop.

Do you make or customise your outfits?

Only in the sense that I will cut things up to see how they look - cutting tshirts shorter or changing the neckline, hemming skirts, cutting jeans into shorts. The occasional studding. I wish I had more time and better craft shops nearby, there are lots of things I want to try!

Do you have any great tips for mixing up and personalising an outfit?

Buy only what your feel comfortable in - if you're spending 10 minutes in the shop convincing yourself, it's not worth it. Pick colours, patterns, fabrics you like - just buy what you really want, rather than what you think other people do. Feeling confident and comfortable in your clothes looks ten times better and more individual than forcing yourself into trends you hate.

You can check out Seonaid's blog at Beauty & Baggage »