Sublime Stitching is the small, indie company that launched the mission to introduce fresh, alternative designs and resources for the once-dying hobby of hand embroidery. With cheeky patterns and now-I-understand-it instructions, Sublime Stitching has helped fuel the DIY alt-craft revolution, while also giving veteran needleworkers something new to stitch about.

Due to an overabundance of bunnies and dull, outdated instructions, Sublime Stitching stepped in with updated embroidery patterns and all-in-one embroidery starter kits. Jenny Hart's new take on embroidery was met with worldwide attention and hordes of loyal crafters, thankful for something to stitch other than geese in bonnets. (You're welcome!)