Firstly get a really cute piece of paper, wrapping paper or anything that will be able to cover the toilet roll.

Cover the toilet roll by wrapping it around the roll and taping it down with double sided tape.

With the bits that are too big, you need to cut them and stick them inside the toilet roll (sounds tricky, but im just not very good at explaining, hopefully the photos will help)

Now you can store your cables for your phone, Ipod ect!