I found the snake toggle clasps at Michaels, I can't remember the brand. The clasps definitely inspired the bracelet outright.
Cut beading wire twice the length of your bracelet length (I usually do 15 inches). Fold in half, and put on one part of the toggle clasp. Crimp a crimp bead to keep it in place.
Arrange beads & bead spacers on your beading wire as you desire.
Put the other toggle at the end, and crimp into place.